Apple reshapes EU App Store rules

The update

Apple is overhauling its App Store rules in the European Union, introducing a simplified fee structure and new options for developers. Under the changes, all developers will move to a single set of business terms. Digital transactions for apps distributed outside the App Store will now be subject to a 5% Core Technology Commission fee. The new terms also allow developers to offer both in-app purchases and alternative payment systems in the EU, though they must maintain their chosen payment options for 12 months. The previous structure included an initial acquisition fee, store services fees, and different tiers of service based on developers’ needs, which critics called an example of “malicious compliance” with EU regulations.

Why it matters

This represents Apple’s latest attempt to comply with EU regulations while maintaining control over its ecosystem. The changes come after Apple faced regulatory pressure and fines for noncompliance with the Digital Markets Act. The new structure replaces a more complex fee system with a simplified approach that may better align with EU requirements.

What to watch

How developers will respond to the new fee structure and alternative distribution options. The implementation begins October 1st, but the real test will be whether developers embrace the new options or continue primarily using the App Store despite the fees. Apple has also made it easier for developers to operate alternative app marketplaces, though eligibility requirements remain in place.

Sources

• theverge.com — details about Apple's new App Store terms and implementation timeline
• techcrunch.com — information about the simplified commission structure and alternative app store rules