Apple cuts hundreds of jobs from Siri, Vision Pro teams
Apple is cutting over 200 roles across its Siri and Vision Pro teams as it shifts focus to newer AI efforts.
The update
Apple is cutting over 200 roles across its Siri and Vision Pro teams. The company confirmed the changes to Bloomberg, stating it is looking to evolve its business to deliver the best experiences for users. The cuts include the shuttering of a Vision Pro gaming team and a reduction in staff for the immersive content division. Apple says it will create new roles as part of this shift.
Why it matters
This move signals a strategic pivot for Apple. The company is redirecting resources toward newer AI efforts and upcoming device launches, including a potential new smart glasses product. It also follows a period of high costs for Apple, driven by a memory shortage related to its AI buildout.
What to watch
Watch for the rollout of the revamped, AI-powered Siri, which is set to become available in beta later this year. The future of Apple’s spatial computing ambitions with the Vision Pro remains uncertain as the company streamlines its hardware teams.
Sources
- techcrunch.com — Details on the number of jobs cut and the specific teams affected.
- theverge.com — Context on the Vision Pro gaming team shutdown and the company's strategic rationale.
