LIVE
Technology Google’s Gemini 3.5 Transcribe: A New Standard for AI Speech-to-Text — Google DeepMind launches Gemini 3.5 Transcribe, a model designed for precise, real-time… ◆ Crypto Tokenized Deposits Could Raise Credit Costs — Dallas Fed economists warn that programmable deposits could make bank funding less… ◆ Sports Colts Activate $114M WR Pierce Off PUP List — Alec Pierce returns from ankle surgery just days before the regular season. ◆ Sports Welbeck Debut Goal Powers Chelsea Past Luton — Welbeck scores debut goal as Chelsea defeats Luton 2-0 in League Cup,… ◆ Technology Tech Giants Unite on AI Cyber Defense — Over 100 tech companies sign open letter urging collective action against AI-enabled… ◆ Science NASA’s Roman Space Telescope Survives Cuts to Launch — NASA's Roman Space Telescope is ready to launch after surviving a proposed… ◆ Gaming GTA 6 Map Triple Size of RDR2 — Grand Theft Auto 6 will feature a map three times larger than… ◆ Sports Good Good Golf Steps Away from PGA Sponsorship — Good Good Golf ends sponsorship of November PGA Tour event amid backlash… ◆ Technology Google’s Gemini 3.5 Transcribe: A New Standard for AI Speech-to-Text — Google DeepMind launches Gemini 3.5 Transcribe, a model designed for precise, real-time… ◆ Crypto Tokenized Deposits Could Raise Credit Costs — Dallas Fed economists warn that programmable deposits could make bank funding less… ◆ Sports Colts Activate $114M WR Pierce Off PUP List — Alec Pierce returns from ankle surgery just days before the regular season. ◆ Sports Welbeck Debut Goal Powers Chelsea Past Luton — Welbeck scores debut goal as Chelsea defeats Luton 2-0 in League Cup,… ◆ Technology Tech Giants Unite on AI Cyber Defense — Over 100 tech companies sign open letter urging collective action against AI-enabled… ◆ Science NASA’s Roman Space Telescope Survives Cuts to Launch — NASA's Roman Space Telescope is ready to launch after surviving a proposed… ◆ Gaming GTA 6 Map Triple Size of RDR2 — Grand Theft Auto 6 will feature a map three times larger than… ◆ Sports Good Good Golf Steps Away from PGA Sponsorship — Good Good Golf ends sponsorship of November PGA Tour event amid backlash… ◆
Sports

Good Good Golf Steps Away from PGA Sponsorship

Good Good Golf ends sponsorship of November PGA Tour event amid backlash over controversial driver ad

The Briefly Pulse Desk August 27, 2026 1 min read 2 views
Good Good Golf Steps Away from PGA Sponsorship

The update

Good Good Golf is stepping away as the title sponsor of a PGA Tour tournament scheduled for November 12-15 at Omni Barton Creek Resort & Spa in Austin, Texas. The decision comes after the company faced backlash over a controversial driver advertisement featuring content creators from the brand.

The 60-second ad, which has since been removed, depicted Good Good member Garrett Clark shoving female member Alexis Miestowski to the ground as she reached for a driver in his bag. Clark then told her, “Do not touch my new driver.” The ad was intended to mock the movie “Obsession” but drew immediate criticism.

Why it matters

This represents a significant setback for Good Good Golf’s expansion into professional golf and highlights the growing influence of social media backlash on sports sponsorships. The PGA Tour will now need to find a replacement sponsor for the Austin Championship, which will proceed as scheduled.

What to watch

The PGA Tour’s search for a replacement title sponsor for the Austin Championship. Callaway’s future relationship with the PGA Tour after ending its partnership with Good Good. How Good Good will address the internal culture issues mentioned in their statement.

Sources

  • espn.com — Good Good's statement on stepping away from sponsorship
  • Golf Channel — Details on the sponsorship change and PGA Tour response
  • Golf Digest — Details on the sponsorship change and PGA Tour response
Share