X Replaces Revenue Sharing With Original Content Rewards

The update

X is ending its existing revenue-sharing program and launching a new system called Original Content Rewards on September 8th. To be eligible, creators must have at least 500 verified followers and at least 500,000 Home Timeline impressions from verified users in the last 90 days. The company says the goal is to shift the focus away from exploiting loopholes and clickbait, stating that simply repurposing content from others or replying to posts will not be a viable source of income under the new system.

Why it matters

This change represents a significant overhaul of X’s creator monetization strategy. The previous program has undergone numerous revisions under Elon Musk’s leadership, but the new requirements are expected to be even more restrictive. The company argues that the old incentives were misaligned and that creators should focus on bringing net new content to the platform rather than maximizing payouts.

What to watch

It remains to be seen how creators will react to the new eligibility criteria, which are significantly higher than the previous requirements. Some creators may find it difficult to meet the threshold of 500,000 verified impressions. Additionally, the company has stated that it will continue refining the program over time.

Sources

• theverge.com — Eligibility requirements (500 verified followers, 500k verified impressions) and program launch date.
• techcrunch.com — Context on previous program revisions, company rationale for the change, and definition of eligible content.