Ford’s New Electric Truck: Fathom, $28,350
Ford's new electric pickup, the Fathom, starts at $28,350 and aims to be a 'Model T moment' for affordable EVs.
The update
Ford has named its next affordable electric pickup the Fathom, confirming a starting price of $28,350. The truck is the first built on Ford’s new Universal Electric Vehicle (UEV) platform, a design aimed at reducing costs through a specialized assembly process. Deliveries are scheduled to begin in the fall of 2027. The company has not yet released images of the vehicle.
Why it matters
This move represents a significant shift in Ford’s EV strategy. After struggling with the high cost of the F-150 Lightning, the company is betting on volume and a new platform to deliver a mass-market electric truck. By targeting a sub-$30,000 price point, Ford is directly challenging competitors like the Slate Truck and aiming to capture a segment of the market that has been largely inaccessible to electric vehicles.
What to watch
Details on the truck’s range, charging speeds, and final design are expected to be revealed in early 2027. The Fathom will support Apple Maps, Android Auto, and Apple CarPlay but will not support Apple’s next-generation CarPlay Ultra. It will also be capable of bidirectional charging and will come with the hardware for Ford’s BlueCruise hands-free driver assistance system, though that feature will likely require an additional purchase.
Sources
- arstechnica.com — Name confirmation, starting price, delivery timeline, platform details, and feature list.
- techcrunch.com — Price confirmation, destination fee, platform details, and pre-order timing.
- theverge.com — Platform assembly details, feature comparison, and interior space claims.