LIVE
Science NASA’s Roman Space Telescope Survives Cuts to Launch — NASA's Roman Space Telescope is ready to launch after surviving a proposed… ◆ Gaming GTA 6 Map Triple Size of RDR2 — Grand Theft Auto 6 will feature a map three times larger than… ◆ Sports Good Good Golf Steps Away from PGA Sponsorship — Good Good Golf ends sponsorship of November PGA Tour event amid backlash… ◆ Technology Ring’s TAKE Encryption Sets New Home Security Standard — Ring's TAKE encryption becomes default worldwide, offering privacy while maintaining cloud features… ◆ Gaming State of Decay 3 Beta After Xbox Split — State of Decay 3 will have a closed beta later this year… ◆ Gaming GTA 6 Explores Love in a Criminal World — GTA 6's story explores whether love can survive in a criminal world,… ◆ Gaming GTA 6 Lets You Keep Jason and Lucia as Friends — GTA 6's relationship system allows players to keep protagonists Jason and Lucia… ◆ Technology Apple’s September 9 Event: New Era Under Ternus — Apple's September 9 event signals new leadership era with potential foldable iPhone… ◆ Science NASA’s Roman Space Telescope Survives Cuts to Launch — NASA's Roman Space Telescope is ready to launch after surviving a proposed… ◆ Gaming GTA 6 Map Triple Size of RDR2 — Grand Theft Auto 6 will feature a map three times larger than… ◆ Sports Good Good Golf Steps Away from PGA Sponsorship — Good Good Golf ends sponsorship of November PGA Tour event amid backlash… ◆ Technology Ring’s TAKE Encryption Sets New Home Security Standard — Ring's TAKE encryption becomes default worldwide, offering privacy while maintaining cloud features… ◆ Gaming State of Decay 3 Beta After Xbox Split — State of Decay 3 will have a closed beta later this year… ◆ Gaming GTA 6 Explores Love in a Criminal World — GTA 6's story explores whether love can survive in a criminal world,… ◆ Gaming GTA 6 Lets You Keep Jason and Lucia as Friends — GTA 6's relationship system allows players to keep protagonists Jason and Lucia… ◆ Technology Apple’s September 9 Event: New Era Under Ternus — Apple's September 9 event signals new leadership era with potential foldable iPhone… ◆
Technology

Apple’s September 9 Event: New Era Under Ternus

Apple's September 9 event signals new leadership era with potential foldable iPhone reveal.

The Briefly Pulse Desk August 27, 2026 1 min read 3 views
Apple's September 9 Event: New Era Under Ternus

The update

Apple has confirmed its next major product launch event will take place on September 9 at 10 a.m. PT (1 p.m. ET) at the Steve Jobs Theater in Cupertino. The event, tagged with “Surprise and shine,” will be livestreamed on Apple’s website and YouTube channel. This marks the first major iPhone launch event under incoming CEO John Ternus, who takes over from Tim Cook on September 1.

Why it matters

This event represents a significant transition for Apple, coinciding with both new leadership and potentially groundbreaking product announcements. Industry reports suggest Apple may finally unveil its long-rumored foldable iPhone, a move that would mark a major strategic shift for the company. The event could also set the tone for Apple’s product direction under Ternus’s leadership, potentially signaling how the company plans to innovate in an increasingly competitive smartphone market.

What to watch

Whether Apple actually unveils a foldable device, which would represent a significant departure from the company’s traditional smartphone design. How Ternus positions himself during his first major product event as CEO. Whether Apple announces the full iPhone 18 lineup or holds back some models for a spring release. The company’s approach to AI integration in its new devices, following the recent focus on Siri AI at WWDC.

Sources

Share