Apple Overhauls EU App Store Rules

The update

Apple is overhauling App Store rules in the European Union, replacing its previous complex fee structure with a simplified model. The changes include a flat 5% commission on digital transactions in apps distributed outside the App Store, either through alternative app marketplaces or the web. For in-app purchases, Apple will charge 26% for using its payment system or 20% for developers using alternative payment providers. The new terms go into effect on October 1st and apply to all developers distributing apps in the EU.

Why it matters

This represents Apple’s latest attempt to comply with EU regulations after years of regulatory scrutiny. The simplified structure addresses criticisms of the previous model, which was described as an example of “malicious compliance” after Apple was fined €500 million for noncompliance with the EU’s Digital Markets Act. The changes could significantly impact how developers operate and monetize their apps in Europe, potentially making it easier to distribute apps outside Apple’s ecosystem.

What to watch

Developers must now choose their payment options for 12 months, whether they use Apple’s in-app purchases, external payments, or a combination. Apple has set eligibility requirements for third-party app marketplaces, including requiring companies to be publicly traded or have completed a financial audit. It remains unclear whether these changes will genuinely increase competition or if Apple has maintained enough control to limit disruption to its business model.

Sources

• techcrunch.com — Details about Apple's new commission structure and alternative app store rules
• theverge.com — Information about the implementation date and payment option requirements