Nets Owner: Knicks Title ‘Embarrassing’
Nets owner Joe Tsai calls Knicks' title run 'embarrassing' to his franchise while sticking to rebuild plan.

The update
Brooklyn Nets owner Joe Tsai admitted in a recent interview that the New York Knicks’ NBA championship run is “embarrassing” to his franchise. Tsai told NetsDaily that while he remains committed to the Nets’ rebuild, seeing a crosstown rival win the title creates discomfort for the organization and its fan base.
Why it matters
The comment highlights the competitive tension between New York’s two NBA franchises as the Nets continue their rebuild while the Knicks celebrate their first championship since 1973. Tsai’s frank admission reveals the emotional and business challenges of operating in a city dominated by a rival’s success.
What to watch
How the Nets’ rebuild progresses under Tsai’s leadership and whether the franchise can leverage increased basketball interest in New York to grow its fan base. The Nets finished with the NBA’s third-worst record last season (20-62) and missed the playoffs for a third straight year.



