Sega Confirms AI in Crazy Taxi: World Tour
Sega confirms generative AI will support development on the upcoming Crazy Taxi: World Tour.
The update
Sega has disclosed that Crazy Taxi: World Tour will use generative AI as a support tool for developers, aiming to provide better content to users and enable developers to focus on creative tasks. The company clarified that AI has not been used for the game’s performers. This is the first major game from Sega’s upcoming slate confirmed to be using generative AI.
Why it matters
This move aligns with Sega’s stated goal to leverage AI technology where appropriate. For a beloved arcade classic, the integration of AI tools into development workflows raises questions about how technology will shape the franchise’s future style and gameplay. As the industry increasingly adopts AI for asset creation, this decision highlights a potential shift in how classic franchises are revitalized.
What to watch
Readers should monitor how the AI-generated content impacts the game’s visual style and performance. The use of AI in this context could set a precedent for other major game studios. Readers should also watch for official updates or market reactions as the game approaches its 2027 release.