Google TV Streamer Price Jumps $50
Google raised its TV streamer price by 50% to $149, though Amazon still shows the original $99 price.
The update
Google increased the price of its 4K streaming box to $149, up $50 from its original $99 price point. The new pricing is now live on Google’s official store and Best Buy’s website, though Amazon appears to still be offering the device at the original $99 price. The price hike comes just weeks after Google launched its new Pixel 11 phones with a $100 increase over their predecessors.
Why it matters
The Google TV Streamer, which replaced the Chromecast in 2024, is now part of a broader trend of streaming device price increases. Earlier this month, Amazon raised the price of its Fire TV Stick 4K Max by over 40 percent to $84.99, and Apple also increased its Apple TV 4K pricing. This follows component shortages affecting various tech products, with some reports suggesting rising RAM prices as a potential factor.
What to watch
Whether Amazon maintains the $99 price or adjusts it to match Google’s new pricing. The reason behind Google’s price hike, as the company hasn’t officially explained the increase. How this price change compares to competitors in the streaming device market.
Sources
- theverge.com — Confirmed price increase and timing
- engadget.com — Additional pricing details and context about streaming device trends